Consumer Advice, Realtor Advice, Sales

How Color Can Affect How Much You Spend

I’m sure you’ve always suspected this, but marketing experts say that people subconsciously associate specific colors with specific “messages.” Retailers have picked up on this and carefully choose colors in an effort to get you to spend more money.

Here are 9 colors may affect your purchasing habits:

Blue – It’s the color of “trust” and you’ll find banks and financial institutions use blue in their logo. It makes you feel secure and improves loyalty. Shoppers are 15% more likely to return to stores with blue color schemes.

Black – It’s the color of “high-end” products (little black dress, tux, watches, high-end liquor, etc.). The item could be inexpensive but when packaged in “black,” it seems more upscale and you may pay more.

Green – Used to attract eco-minded shoppers or nature lovers.

Orange – This color means fairness and affordability – think Home Depot and Payless Shoe Stores.

Pink – If it’s the shade of bubble gum, the color means “calm.” Feeling calm and relaxed makes it less painless to part with your money.

Red – Think stop signs here—marketing experts say it’s a color that warns you to think twice about spending your money. Good for you—not so good for retailers.

White – This usually means simplicity, purity and honesty. Over two-thirds of health and beauty products use mostly white packaging. Well, if you’ve ever been in an Apple store, you know what I mean.

Purple – People usually think of royalty, and you’ll usually see that color dominant in stores that sell formal clothing, or in the beauty industry, like spas and salons.

Yellow – This color evokes energy and increases your appetite. That’s why you’ll see many fast food restaurants and food courts using that color to get you to spend more money.

So, the next time you visit a mall or a store, think about paying attention to the colors and think twice about why you are spending your money there!

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