Realtor Advice, Sales

Steps to Creating an Awesome Video Message

I don’t know about you, but when I’m looking for information, I search the web. While I find tons of info, the ones I gravitate to are the short videos by regular everyday folks who just want to share with you what they have learned.

So, have you been thinking about creating a video about your local real estate market? Tips on getting a mortgage? Buying a home? Local community events?

It’s not as difficult as you think.

Sure, recording equipment is important, but you can create a decent video using a smartphone or animated PowerPoint.

Here are the steps that someone shared with me:

Who will your audience be? First-time buyers, spheres of influence, other real estate agents, investors?

Where will you “shoot” the video? Your office? In a park? At the closing table?

What will be the “title” of your video? The title is important to get people to view your video.

How will you start, and what do you want your viewers to learn? By asking a question? Making a statement? Solving a problem through someone else’s experience?

How will you end? Call to action? Just informational? Promote others?

Try to keep your video within 2-3 minutes. They want info in the shortest amount of time.

Write a script and practice. Write it like you would say it in person.

Talk normally. Pretend you are talking to your best friend.

Use hand gestures, facial expressions and smile. This is not the time to talk like a robot.

If you don’t like it, delete it and start over. Nobody will ever know it took 25 takes.

Little “bloopers” are okay. That’s what happens in real life.

Create a YouTube channel to post your videos.

Tell everyone about your videos. Place a link in your email signature. Facebook. Twitter.
As for the technical side of editing, adding music, even creating a YouTube channel, hire a high school student to help you. Your time is too valuable to learn that part of the video process.

Remember, you are the star. People want to hear from you. Video is just another way to market yourself and your real estate business.

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