The second most widely read page on your website, your social media, your blogs—is your “about me” page. Consumers form an opinion about you (including whether or not to call or email you) based, in part, on whether you are able to relate to them through the printed word.
Here’s a little refresher on what makes up a great bio and an outline to help you tweak the one you already have.
Define Your Target Audience (who do you want this piece to speak to?)
Create Your Wants and Needs List (what do your prospects want to hear and need to know?)
What Stories Relate to Your Wants and Needs List? (your life experience and what sets you apart from others)
What’s In It for Them? (what action do you want the prospect to take after getting to know you through the bio?)
Here’s a suggested outline to follow:
Who are You?
Provide your name, as you want it to appear in your “About Me” bio
Provide your current website domain name or link
What is your personal philosophy or “words to live by” that you offer to those you serve, and why have you chosen those words?
Who is your target audience? What is your “perfect customer” like?
What would your best customers say about you if asked? How would they describe you?
What words would your elementary school teacher have used to describe you that are still true today?
Wants & Needs
What are the 3 most important things that your prospects want to know that would convince them to move forward with you? (Note: Wants are the things that make us feel warm and fuzzy, happy.)
What are the 3 most important things that your customer NEEDS to understand and feel in order to make the decision to work with you? (Note: Needs are the subconscious boxes in our mind that have to be checked so we feel safe)
What 3 life stories or experiences have you had that demonstrate the intersection of your target audience’s wants and needs?
What industries have you worked in?
What accomplishments or awards have you achieved?
What schools have you attended?
Finally, distribute your bio to a couple of friends, family members and co-workers and get their feedback. It’s okay to re-write it a couple of times—but the whole goal is to get people to know who you are—even before they’ve met you.