Millennials are one of the hot topics lately in the real estate industry. Born between 1980 and 1994 they will make up half of the nation’s workforce by 2020. They grew up during the real estate meltdown and have developed a healthy skepticism toward the market. Many saw their parents get divorced and are hesitant to form new households. And, above all – they live on their smart phones, absorb information in quick bites, and value convenience over most everything else.
I believe that an educational marketing strategy is the best way to attack this segment.
“Getting Ahead of the Millennial Takeover” is a 5 minute video sharing important considerations to have in mind when talking to this key demographic.
Let me know what you think and any ideas that you may have for marketing strategy or tactics. As a bonus, I’ve added a segment from NPR explaining why millennials don’t use voice mail – very interesting.
From NPR’s All Things Considered – Don’t Leave a Voicemail for Me.