I’d like to share some tips from some of the top real estate bloggers who claim to get monthly leads from their blogging efforts.
I’m not going to get into the nitty-gritty of how to set up a blog or what platform is best. What I’d like to share is how you incorporate a blog into your tool belt of marketing strategies.
- It’s about THEM – The truth is that they really don’t care about your company until they have determined that you can solve their problem. That’s why a blog with frequently asked questions (and answers) ranks higher and pulls in more leads. People ask Google questions. Google finds the resource with the answer using those key words. The hope is that home buyers and sellers find you. When someone asks you a question, a well-thought-out answer (using key words) makes a good blog post.
- Be committed – It’s easy to give up if you don’t see results right away. Give it a year. But like anything else, consistency is the key here. Commit to blog at least one hour every other day.
- What do you want them to do? – Every blog should have a call to action—what do you want them to do after they have read your post? Do you want them to fill in a form for more information? Follow a link to a live chat? If you don’t have a way to capture leads, then what you have is no more than a public library.
- Keeping it brief – Attention spans are getting shorter. A blog of 300 to 500 words is a perfect length. If you have MORE to say than that, break it up into several parts (part one, part two, etc.)
- Keeping it local – Who cares (other than the economists) whether or not there were 1.4 million housing starts this year? Talk about your local market. Hot subdivisions. The Cancer Run. Here’s the cool thing. If you frequently mention your location, Google will recognize you as the local expert.
Do you have a blog page that I can subscribe to?