Real Estate News

Using Technology at Your Open Houses

Open HouseI recently read an article about how you can use technology to make your open house stand out, appeal to multiple genres and get more leads. Here are a couple of them that you may want to consider!

360 Degree Camera or App – Create a virtual open house, including each room, so you can email a follow-up reminder of what the home looked like to those who attended the open house. You may also want to email a link to the video to past clients who you think might be interested in that type/style of home.

iPad or Tablet – Preloaded with pictures, mortgage information, schools, events, neighborhood/city information. Create bullet points so it’s easy to read. And, it’s easy to update as key stats change. Instead of a printed flyer, hand them the device to read while waiting to view the home or going from room to room.

Slide Show Presentation – Ask the seller for photos of the home during different seasons of the year. Take photos of local parks and attractions where someone might bike, hike, ski or work out. Not only will this give them a sense of living the house, but living in the community as well. If the home is equipped with “smart technology,” like a remote heat and air conditioning setting apps, video security or smart appliances, be sure to not only mention it, but learn how to demonstrate those features.

Anything to add?  Have you used some of the newer technology like Periscope or Facebook Live at Open Houses or to promote Open Houses?

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