Real Estate News

Using Technology at Your Open Houses

Open HouseI recently read an article about how you can use technology to make your open house stand out, appeal to multiple genres and get more leads. Here are a couple of them that you may want to consider!

360 Degree Camera or App – Create a virtual open house, including each room, so you can email a follow-up reminder of what the home looked like to those who attended the open house. You may also want to email a link to the video to past clients who you think might be interested in that type/style of home.

iPad or Tablet – Preloaded with pictures, mortgage information, schools, events, neighborhood/city information. Create bullet points so it’s easy to read. And, it’s easy to update as key stats change. Instead of a printed flyer, hand them the device to read while waiting to view the home or going from room to room.

Slide Show Presentation – Ask the seller for photos of the home during different seasons of the year. Take photos of local parks and attractions where someone might bike, hike, ski or work out. Not only will this give them a sense of living the house, but living in the community as well. If the home is equipped with “smart technology,” like a remote heat and air conditioning setting apps, video security or smart appliances, be sure to not only mention it, but learn how to demonstrate those features.

Anything to add?  Have you used some of the newer technology like Periscope or Facebook Live at Open Houses or to promote Open Houses?

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Consumer Advice

Open Houses are a Great Source of Information

Open HouseCNN/Money published this good piece on Open Houses from a consumer’s perspective.

Open houses are a great source of information about the property, neighborhood and local markets. Nearly half of real-estate buyers go to one. Here are some tips regarding how to get the best data from an open house:

  1. 1.  Look Past Window-Dressing. A full 94 percent of sellers do some “staging,” such as repainting or bringing in new furniture, says Coldwell Banker. “You can be so wowed by staging that you overlook important things,” says San Jose Realtor Carl San Miguel. To focus on what matters, lift rugs to look at floors, ask the agent to turn off music so you can listen for nearby noise, and beware of any smells masked by candles. Also request a disclosure sheet, which lists known structural issues.
  2. You Can Learn a Lot From the Crowd. Nearly half of buyers visit open houses, says the National Association of Realtors, so pay attention to your fellow shoppers’ comments; they may have insight into how this home stacks up. Locals often pop in, too, so if someone sounds like a neighbor, ask about the area. To get a feel for demand, visit in the last hour and peek at the sign-in sheet. A full sheet could mean the home will sell quickly, says Paul Reid, a California-based agent.
  3. It’s Your Chance to Test-Drive the Place. Visiting a home in person allows you to pick up on details you won’t see in the listing, such as the strength of the water pressure and how much you could actually cram in the closets. What buyers often forget, though, is to explore the neighborhood as well, says Dallas agent Mary Beth Harrison. Get a sense of the area by checking out surrounding streets and driving home using a different route.
  4. The Agent May Be Scouting You. Listing agents will often tap a colleague to run an open house, so your host may be fishing for buyers to represent. If you’re in the market for an agent, this can be a chance to meet pros and see what they’re like on the job. Not interested? Say so upfront to fend off any confusion, says Harrison. Shoppers who already have a buyer’s agent should write his contact information on the sign-in sheet so he can handle any follow-up calls or emails on their behalf.
  5. Gathering Info for the Seller. When a listing agent is hosting, pepper her with questions. Ask whether there have been any upgrades to the property, if she’s gotten any offers, and when and why the sellers are moving. (You may get a vague reply on that last one). Keep mum on your budget, feelings about the home, and anything else that might give the seller a leg up in negotiations. “Don’t assume the agent is there to help you out,” says Chicago agent Fran Bailey. Source: CNN/Money
Marketing, Realtor Advice, Sales

How to Add Pizazz to Your Open House

When making a listing presentation, I’m sure you discuss the open house option with the seller.

Here are 9 ideas that you can use with your listing presentation on the unique ways you would hold an open house—and how you plan to get it sold!

Prepare CD’s with at least 20 pictures of the home and attached a CD label with the picture of the home, the address, listing info and a “note to pass on to a friend”.

Hand out water bottles with the address and picture of the home on the label.

Invite a mortgage lender, offering free credit reports to prospects

Create a room-by-room feedback sheet. Attach to a clip board and ask visitors to make comments and return the sheet to you.

Increase the time for the open house, like from noon to 6 pm

Hold the open house in conjunction with the seller’s garage sale

Place 20-25 directional signs from all streets and freeways to make the home easy for people to find.

Prepare a flyer with the open house date and time. Distribute them to everyone in the neighborhood.

Print a small label with info about the house and the website where it can be viewed. Place the label on the back of your business cards so visitors remember where they met you.

Oh, the business card idea? Give a stack of them to your seller and ask them to pass out to their friends and family.

Realtor Advice, Sales

Have an Open House Coming Up?

How to Add Pizazz to Your Open House

 

When making a listing presentation, I’m sure you discuss the open house option with the seller.

Here are 9 ideas that you can use with your listing presentation on the unique ways you would hold an open house—and how you plan to get it sold!

  1. Prepare CD’s with at least 20 pictures of the home and attached a CD label with the picture of the home, the address, listing info and a “note to pass on to a friend”.
  2. Hand out water bottles with the address and picture of the home on the label.
  3. Invite a mortgage lender, offering free credit reports to prospects
  4. Create a room-by-room feedback sheet. Attach to a clip board and ask visitors to make comments and return the sheet to you.
  5. Increase the time for the open house, like from noon to 6 pm
  6. Hold the open house in conjunction with the seller’s garage sale
  7. Place 20-25 directional signs from all streets and freeways to make the home easy for people to find.
  8. Prepare a flyer with the open house date and time. Distribute them to everyone in the neighborhood.
  9. Print a small label with info about the house and the website where it can be viewed. Place the label on the back of your business cards so visitors remember where they met you.

Oh, the business card idea? Give a stack of them to your seller and ask them to pass out to their friends and family.